Iris Classon
Iris Classon - In Love with Code

Stupid Question 164: What is the difference between Telemetry and Analytics data in RE to Windows Store Apps?

[To celebrate my first year of programming I will ask a ‘stupid’ questions daily on my blog for a year, to make sure I learn at least 365 new things during my second year as a developer]

Telemetry and Analytics- how is your app doing?

Last week I passed the MCSD exam on Advanced Windows Store App development (70-485), and one of the questions I was a bit unsure of was what kind of data you get from analytics and telemetry. I always takes notes afterwards carefully analyzing the areas I felt unsure of and then look up the information. So here is a little write-up on telemetry and analytics (in RE to Windows Store Apps).

Why analyze?

  • Stats are fun (just my opinion)

  • Pin-point your customer base

  • Find out what the customer wants

  • Find new opportunities

  • Create better apps by analyzing error reports

  • Increased satisfaction and higher adoption rate

Two types of stats available through your Windows Store developer account:

Telemetry and Analytics.

What is Telemetry?

  •    Technology that allows data measurement to be made at a distance (Wikipedia).  
  •    From Greek *tele* = remote, and *metron* = measure  


It collects information about your app when it runs on the device.

Important: You need to enable this feature this feature yourself in your Windows Store dev account

  • Average app usage

    • By form factor (tablet, desktop, laptop)
  • Errors (crash, exceptions, JavaScript exceptions)


Data collected from the Windows Store, such as:

  • App listing views

  • Downloads

    • By group (age, gender)
    • By market
    • Most active market segment
  • Referrer

  • Ratings

  • Average and Total

  • Reviews

  • Financial data

Both Telemetry and Analytics are displayed in the analytics report in your Dashboard

A great write-up on Improving apps with quality reports

Channel 9 video: Analytics for Windows Store Apps



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Last modified on 2013-03-19

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