Stupid Question 164: What is the difference between Telemetry and Analytics data in RE to Windows Store Apps?
Last week I passed the MCSD exam on Advanced Windows Store App development (70-485), and one of the questions I was a bit unsure of was what kind of data you get from analytics and telemetry. I always takes notes afterwards carefully analyzing the areas I felt unsure of and then look up the information. So here is a little write-up on telemetry and analytics (in RE to Windows Store Apps).
Why analyze?
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Stats are fun (just my opinion)
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Pin-point your customer base
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Find out what the customer wants
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Find new opportunities
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Create better apps by analyzing error reports
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Increased satisfaction and higher adoption rate
Two types of stats available through your Windows Store developer account:
Telemetry and Analytics.
What is Telemetry?
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Technology that allows data measurement to be made at a distance (Wikipedia). -
From Greek *tele* = remote, and *metron* = measure
Telemetry
It collects information about your app when it runs on the device.
Important: You need to enable this feature this feature yourself in your Windows Store dev account
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Average app usage
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- By form factor (tablet, desktop, laptop)
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Errors (crash, exceptions, JavaScript exceptions)
Analytics
Data collected from the Windows Store, such as:
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App listing views
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Downloads
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- By group (age, gender)
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- By market
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- Most active market segment
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Referrer
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Ratings
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Average and Total
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Reviews
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Financial data
Both Telemetry and Analytics are displayed in the analytics report in your Dashboard
A great write-up on Improving apps with quality reports
Channel 9 video: Analytics for Windows Store Apps
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Last modified on 2013-03-19